BCI is a multi-stakeholder, international initiative that aims to reduce the negative environmental and social impacts of cotton production and make the future of the sector safer by coming together and acting together with many different stakeholders from producer to retailer. To achieve this goal, BCI’s approach is to continuously improve agricultural practices by equipping the farmer with the necessary knowledge, skills and tools. This enables the farmer to achieve production in accordance with internationally recognized standards for the use of pesticides, effective use of water resources, improving soil health and improving the welfare of agricultural workers.