Color of the Year 2023: Viva Magenta

Pantone Colour Institute, the ‘world colour authority’, has announced the highly anticipated colour of 2023 as 18-1750 Viva Magenta. Described by Pantone as strong, inspiring, fearless, Viva Magenta is ‘An unusual colour for an unusual time. A subtle red tone that balances warm and cold’ was commented.

Thousands of people What is Viva Magenta? What colour is Viva Magenta? Viva Magenta, which is expected to guide 2023 fashion while starting its research, is defined as a shade that vibrates with vitality, is rooted in nature, comes from the red family and is a new power signal… “We chose this extraordinary colour because we saw it fit for an extraordinary time we live in and because we thought it could reflect our vision,” said Leatrice Eiseman, President of the Pantone Color Institute.

Pantone also described the color 2023 as a bold, humorous and all-encompassing color that enjoys pure bliss, is not afraid to experiment, and expresses itself without restraint.
Viva Magenta, the new color of Pantone, which creates a new color instead of choosing a colour from among its existing colors, is expected to be the focus of manufacturers as a trend in many areas throughout the year, and it is expected to become the fashion colour of textile manufacturers in particular.