Pandemic Changed Fabric Preferences

Pandemic Changed Fabric Preferences

When the coronavirus epidemic, which brought radical changes in our lives for two years, showed itself in the choice of clothes, there was an increase in demand for daily and sports clothes. This increase has changed the fabric demands of the ready-made clothing industry in the same direction and given acceleration the fabric industry.
Ozsar Textile Chairman of the Board of Directors, Senayi Sartık, stated that the epidemic brought many teachings, innovations and changes into our lives, either obligatory or arbitrarily, and said, “Especially the spread of working from home has led to a change in clothing preferences. As the time spent at home increases, the ready-made clothing industry has updated the industry by increasing its basic creations according to the increasing demand.
There was an increase in production in order to respond to the changing demand in the fabric sector.” Emphasizing that functionality has been at the forefront in clothing recently, Sartık said, “The two years that passed with the epidemic brought radical changes to everyone’s lives. The most marketing of these was the clothing. Daily, comfortable, sports combinations have become a style that our eyes get used to at home, shopping, on the street, at work. It added stylish sports pieces to its creations, including world-famous luxury brands, at the request of its consumers.”

Expected Values 100 Percent Increase in Production

Sartık said: “We have accelerated our investments as of the beginning of 2020.
We are increasing our daily production capacity from 20 tons to 50 tons by investing 10 million Euros in Velimeşe Organized Industrial Zone in order to take action against the increasing demand of the market. With the renewal of our machinery, we will increase our quality and performance to the next level and increase our competitive power in the global market.”